Traditionally, advertising has represented a kind of ideal world. The important thing has not been so much that it represented the consumer as it was but rather how it aspired to be. For this reason, advertisements have always been a kind of brighter, more positive and more radiant vision of reality. The key was not so much that the consumer identified with the protagonist of the advertisement, but that how that protagonist was fit with the idealized vision of how he would like to be.But advertising has had to change and has had to adapt to social changes and, above all, to what consumers expect to find in advertisements. Advertising has had to examine its conscience - or should be doing so - about what the world it represents is like and what it is transmitting to consumers.
The first point in which advertising E-Mail-Datenbank kaufen has had to think about what it does and how it does it is that linked to gender stereotypes. Consumers and consumers have begun to get fed up (especially the former) with how women are represented in advertisements and what is being said with it.This is not just a critique of the idealized visions that ads have been conveying by using models and tricking their bodies in post-production, but also the way women are talked about and positioned. Women in advertisements can no longer be simple sexual objects or simple decorative objects. This has meant that the way things were advertised five or ten years ago no longer works today.
Women have been the protagonists of the clearest cliches throughout the history of advertising, but they have not only been reduced to certain roles in advertisements and not only from that point has the market begun to show fed up. The representations of men have also been called into question and have also been pushed to be reinvented to be more in line with what is expected in this time and hour.Possibly the best example to understand this is in how the image of parents in advertisements has changed. The father used to be a kind of comic element, the 'useless one' who didn't know how to change a diaper in the ad. Now the ads have begun to portray parents in a less stereotypical way.