Use social networks for what they are not in general Company email list. Social networks are the bridge between the initial awareness and the final conversion . That is. They help lead the customer to make the purchase decision (consideration stage). Trying to create a relationship. Informing him. Etc. (generating engagement ). And leading to conversion ( action stage ). Once the sale has taken place. Social networks are especially useful in channeling loyalty strategies ( advocacy stage ). [tweet “social networks are not a direct conversion channel. They push sales and this happens outside”] in other words. Their objective is usually neither to make things known ( awareness ). Nor to sell ( action). If not convincing the future client that our product or service is the best option Company email list.
And when companies insist on Company email list measuring the results by what social networks are not capable of (or do not do so well). The comments begin "social networks are useless. They do not work" and the like. 2. Losing connection with business goals the success of a strategy depends to a great extent on the strength of the relationship between the business objectives and the objectives of the tactical actions: business objectives online marketing objectives social media objectives facebook objectives social media objectives. Actions when we lose connection at any of these points. When we forget about strategy and focus on tactics. Efforts are usually focused on optimizing what happens on the channel (facebook. Twitter. Etc.) and they forget that they have to convert that activity into value for the company ( traffic to the web. Leads. Etc.). Even in the strategies in which the webdoes not play an important role Company email list.
Strategies should try to generate value for the company in the form of databases Company email list. User participation . Etc. [tweet “if your strategy doesn't help achieve business objectives. Why do you start it?”] the problem this generates is that the presence of the company in social networks stops making sense. It stops adding value. We can see this change of focus reflected in the concept of success that we have and in the metrics that describe it. Fight for the wrong metric losing this connection. They focus on 'fighting' for the wrong metric . As what matters is what happens on facebook (to put the most common case). Actions are carried out and they are valued positively for getting many 'things' on facebook. Many likes . Many fans. Etc. Although i already worked with him a year before Company email list.